This interdisciplinary certificate focuses on the use and influence of digital media in advertising communications. You may learn about advertising, social media and digital know-how, utilizing a variety of analytical instruments to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their on-line presence.
This certificate, taught by an knowledgeable crew of industry professionals, will provide you with a solid foundation—from offering a solid grasp of the core ideas and instruments of digital advertising and marketing management to evaluating digital marketing methods—and combines it with sensible actual-world experience.
This course is available on a three-year full-time foundation or a four-yr sandwich foundation, the place between Years Two and Three there may be one year of work expertise or research abroad at a partner will be allotted your individual academic personal tutor who will meet you often to debate your progress and information you on a range of matters.
If your company is B2C, relying on the value point of your merchandise, it’s seemingly that the purpose of your digital marketing efforts is to attract folks to your website and have them turn out to be prospects with out ever needing to speak to a salesperson.