The Salford Enterprise College MSc Digital Advertising and marketing will equip you with the most recent digital and social media advertising knowledge and abilities wanted in at the moment’s demanding digital global economy. Digital Advertising and marketing: You will examine topics equivalent to website design and development, web analytics and social media integration, creating and implementing digital advertising and marketing campaigns, as well as creating your copywriting and running a blog expertise.
Our program focuses on developing the of skills required to build and sustain digital advertising campaigns, and can help you anticipate and embrace the inevitable – however thrilling – modifications which might be guaranteed in this field. The Advertising and Consumer Behaviour unit covers the theories and techniques of research and shopper behaviour and their software to advertising communications.
Many are recognised each nationally and internationally of their respective fields of specialism, publishing their research in the highest quality educational journals, including Journal of Marketing Administration, Journal of Enterprise Analysis, Psychology and Advertising and Journal of Consumer Behaviour, to call however a couple of.
Whether you’ve got a technique or not, at the coronary heart of the Smart Insights ‘Alternative, Technique, Motion’ approach to improving digital advertising and marketing, is benchmarking to compare the place you at the moment are to assess the potential in opposition to the place you could be in the future.
Now that I’ve made digital advertising agencies sound like teams of superheroes, you’re in all probability wondering what it’s that they sometimes do. Let’s evaluation the highest three areas digital agencies deal with. Instructors from the Certificates in Digital Advertising clarify options of the program and the actual-world experience and networking opportunities that college students can achieve.