This full-time Masters course is aimed toward graduates who wish to develop a deep understanding and excessive level of competence in the software of digital marketing instruments and methods. You may apply your information in our state-of-the-artwork digital advertising lab and analyse actual-life business case studies, creating your own expertise and innovation to connect prospects, products, services and brands. The APL process can be utilized for entry onto programs or to give you exemptions from elements of your course.
What development hacking is and how it will help boost advertising outcomes across the funnel, from acquisition to retention. Plan, design and execute a substantive piece of independent mental work which evidences engagement with acceptable concept and professional follow within the domain of digital advertising and marketing.
Duties like managing a blog, creating and managing digital marketing campaigns to raise model awareness, monitoring conversion rates and bettering the web site, designing strategies to drive site visitors to the corporate website, utilising techniques including paid search, SEARCH ENGINE OPTIMIZATION and PPC.
During your time with us, you may examine services that are highly fascinating to online customers, whereas operating actual-life digital advertising campaigns by making use of search and social media advertising methods to assist aggressive advertising and marketing methods.
The course is at the moment delivered in 4 blocks of three-day intensive examine periods, adopted by impartial examine and on-line assist via the College’s virtual learning environment, Blackboard. This certificate is taught by seasoned practitioners who are succeeding within the digital area.