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John Walsh, VP of Marketing at Mack Vans, discusses how transforming to a digital advertising strategy using Oracle CX products is helping them launch profitable campaigns, construct a stable gross sales pipeline, and observe ROI. Ship personalised mobility at scale and as a service by way of a customer-centric ecosystem using SAP options for the automotive industry.
With an integrated platform for data management and collaborative evaluation, automakers can unlock the worth of vehicle information to rework how they method …